On March 30, Ulta Beauty shared an update on how it is continuing to adapt in order to protect the health and safety of the public.
 
Store Closures
 
First, the company has decided that its stores will remain temporarily closed until the time when they can safely re-open.
 
“We know these decisions have a big impact on the lives of our associates, and we remain committed to paying our store and salon associates through mid-April and providing benefits for those currently enrolled,” said Mary Dillon, CEO of Ulta Beauty. “Our teams will continue to evaluate the impact of COVID-19 in real time, including the recently passed CARES Act, should store re-openings be further delayed.”
 
Ulta invites customers to shop at ulta.com or on the Ulta Beauty app. GLAMlab, Ulta’s virtual try-on experience in its app, allows customers to explore and test colors and shades.
 
Protecting Associates
 
The company’s associates in its distribution centers are working hard to get orders filled, out the door,and into homes. Associates actively working at the distribution centers will receive a $2-per-hour wage premium. Additionally, to continue to protect Ulta’s DC associates, the company has elevated its high levels of sanitation and safety, including social distancing and increased cleaning protocols in alignment with guidelines from the CDC.
 
“I want you to know that we will press forward with careful consideration at every turn and optimism for the time when we can safely welcome back our associates and invite guests back to Ulta Beauty. Until then, let’s take good care of each other,” concluded Dillon.
 
Looking Forward
 
In a recent interview with CNBC, Ulta Beauty CEO Mary Dillon said she’s encouraged by Washington’s efforts to stimulate the economy during the coronavirus pandemic, but emphasized that millions of laid-off or furloughed retail workers will need sustained support.
 
“We need companies to survive. We need people to go back to work,” she said. “And so we are counting on making sure that the bill that passes really thinks this through and gives us options in terms of liquidity and capital.”